If we collectively adopt the Niagara Original brand and creatively bring it to life, we will capture the interest and imagination of the travelling public, investors, residents and the media. In this way, we will all benefit from the financial and social benefits of growth generated from tourism and broader economic development.


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Niagara, Canada.

Behind the iconic name discover a place that is original in every sense. A dramatic destination overflowing with possibilities.

Niagara, Canada. A uniquely accessible location with an extraordinary landscape of natural and man-made wonders, cradled in its world-renowned peninsula geography, where abundance comes in every flavor… the adrenalin rush of dazzling casinos, brilliant, provocative and entertaining theatre and star-studded entertainment; the rich glow of an award-winning vintage or distinctive culinary experience; set amidst the spectacular sweep of rushing rivers, flourishing agriculture, lakes and escarpment.

Vivid and visceral, this is a place of one-of-a-kind discoveries and attractions that have drawn visitors and entrepreneurs from around the globe for centuries. Niagara's storied heritage of visionaries, risk takers and innovators still inspires the region's independent, creative character today. The researchers in health and technology, new media and education, work side by side with farmers, teachers, manufacturers and entrepreneurs. Powerful and inventive. Niagara also hosts and extraordinary climate for cultivating ground-breaking discoveries and pioneering techniques in agriculture, horticulture, and bioscience.

Enticingly close, surprisingly diverse, totally original.

Niagara, Canada. Where everything falls into place.

Niagara. The one, the only, the original.

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